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WPP-Owned Motion Content Group Rebrands As GroupM Motion Entertainment In North America, Shifting Toward Premium Content

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Motion Content Group, an industrious producer and co-financier of Love Island, Wynonna Earp and some 1,800 other series globally, is rebranding as GroupM Motion Entertainment in North America.

The move comes amid a broader pivot toward premium programming. Motion Content, already well-established in more than two dozen territories, made a major push into the U.S.

several years ago, with CEO Richard Foster relocating from London to LA. Those efforts took shape just before Covid upended the production sector.

GroupM Motion Entertainment will be co-led by Foster, Global CEO GroupM Motion Entertainment, and Kirk McDonald, CEO GroupM North America.

Read more on deadline.com
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