WME & MVE Co-Sign ‘Love Island UK’ Star Uma Jammeh
deadline.comEXCLUSIVE: WME and MVE have co-signed Uma Jammeh, the Love Island UK star. The pair are calling the signing a “360 management and agent partnership” that “marks an exciting new chapter for Uma” and the two Endeavor-backed agencies.
Jammeh appeared on Season 11 of dating series Love Island in the UK on ITV. She is a London-based model, creator and TV personality. “From the moment we saw Uma on TV we knew she was a star, we are thrilled to welcome her to the MVE family,” said MVE Senior Vice President Claudia Parinello and Minnie Harding, Head of Talent UK, in a statement. “Uma’s talent threads throughout all that she does, she is quickly becoming recognised as a breakthrough name amongst industry and brand alike.
In partnership with Caroline Simensciu-Marin and Lola Oyewole at WME, we can supercharge Uma’s career across the global entertainment landscape.” “I am beyond excited to be repped by WME and MVE,” said Jammeh. “Both companies have an elite reputation for nurturing global talent, and I can’t wait to see what we can achieve together.” For MVE, which was founded by YouTubers Caspar Lee and Joe Sugg, the news comes soon after it hired former YMU agent Harding, as we revealed in July.
The business is run as a joint venture with Endeavor-owned IMG, which connects it to the WME, also part of the Endeavor stable.
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