The podcasting business used to be considered the wild west of the entertainment industry but as mega deals such as Joe Rogan’s $100M deal with Spotify and Amazon’s $300M acquisition of Wondery show, it’s quickly maturing.WME represents the likes of Malcolm Gladwell, Ronan Farrow and new stars such as Bailey Sarian in this space and three of its podcast agents Travis Dunlap, Marissa Hurwitz and Chelsea Kreps (below) are overseeing the talent agency’s drive into audio.In a wide-ranging interview, the trio discuss the current state of the podcasting business, the growing appetite for exclusivity, increasing opportunities and new buyers moving into the market, consolidation, the potential for scripted stories and A-list talent entering the
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