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With Few Fans In Stands At Tokyo Olympics, NBCUniversal Sees TV Opportunity In Sounds Amid The Silence

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deadline.com

If you thought it was a challenge for broadcasters to sweeten NFL or NBA broadcasts during fan-free pandemic telecasts in 2020, get ready for the most sprawling sports event on the calendar.The Covid-19-addled Tokyo Summer Olympic Games start Friday on NBCUniversal platforms without any spectators in attendance, due to health and safety measures.

Japan has been in a state of emergency as infection rates have surged and vaccination levels have stayed distressingly low for one of the world’s most advanced countries.Because the International Olympic Committee decided to forge ahead with the already once-delayed 2020 Tokyo Games despite objections in Japan and abroad, NBCU has had no choice but to follow suit.

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