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With a Record Number of African Films in Cannes, Marketgoers Ask if This Is the Continent’s Time

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variety.com

Christopher Vourlias A record number of African films are premiering at this year’s Cannes Film Festival — including two titles in the main competition and four more in Un Certain Regard — promising a robust turnout on the Croisette from a continent that doesn’t often find itself being feted on world cinema’s grandest stage.

Perhaps a more noticeable shift, however, has been taking place in and around the Palais des Festivals, where participants at the Cannes Market are opening their arms — and their checkbooks — to an industry just beginning to realize its potential.

Witness the delegation of international film financiers, including Creative Wealth Media’s Jason Cloth and Convergent Media Capital’s Michael Cleaver, gathered on a recent, rainy morning to talk shop at a full house at the Pavillon Afriques.

Or check the scene at the Palais des Festivals nearby, where three representatives of the Cairo-based African Export-Import Bank (Afreximbank) assembled at the Africa Pavilion (no relation) to discuss the bank’s billion-dollar fund for the cultural sector.

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