Howard Cohen Greg Marcus Harris Goes USA film stars testing Howard Cohen Greg Marcus Harris Goes USA

Will Superhero Hiatus Power Arthouses? ‘Emily The Criminal’, ‘Summering’ & ‘Fall’ Test Market – Specialty Preview

Reading now: 265
deadline.com

A handful of smaller films will start to test audience enthusiasm for movie theaters without big tentpoles. It’s been a rocky summer for specialty releases, and an uphill climb as arthouses emerge from Covid jitters with franchise films sucking up oxygen and screens.

But superheroes are on hiatus.“There isn’t giant competition from tentpoles,” said Howard Cohen, co-president of Roadside Attractions. “On balance, it’s good.

Obviously, if you have Top Gun, it sucks the air out of the marketplace. It’s still better — for the specialty market — to have three or four indies than one giant release.

Exhibitors are antsy about the sudden dearth of new wide releases this month and next, but they’ve also been asking for more box office breadth. (“We cannot just live off dinner.

Read more on deadline.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA