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Will Smith, Alicia Keys to Headline YouTube Original Series

variety.com

Todd Spangler NY Digital EditorYouTube has again turned to big-name entertainment personalities to anchor its latest slate of ad-supported originals.At its Brandcast Delivered event for advertisers Tuesday, YouTube announced an unscripted series with Will Smith following his latest fitness journey and a new docuseries with Alicia Keys premiering this summer.The video giant also announced the third and final season of comedy “Liza on Demand,” starring popular comedian and YouTube creator Liza Koshy; “Ice Cold,” a docuseries produced by hip-hop trio Migos exploring issues around racial inequity; and a new special celebrating Asian and Pacific Islander culture.The YouTube Originals strategy remains the same: They’re projects built around.

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