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Why International Markets are Driving Global Box Office Recovery in 2023

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Patrick Frater Asia Bureau Chief Box office headlines have lately been dominated by Hollywood movies like Universal’s “The Super Mario Bros.

Movie,” which has become the first movie of the year to hit $1 billion, and Disney’s “Guardians of the Galaxy Vol 3.” But a closer look at the global box office recovery indicates that Tinseltown does not have the field to itself.

In fact, international films and markets — not the United States — are driving the current global box office recovery. In some territories, local-language titles are even dominant over Hollywood releases.

And the overall scale of overseas ticket sales now dwarfs that of North America by more than two to one. In the first weekend in May, the global box office charts were led by “Super Mario.” But the top 10 ranking also contained five non-English-language titles, according to data service Comscore.

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