Why HBO Max May Already Have Lost the International Streaming Race — Analysis
variety.comHBO Max and Discovery+ into a single platform that is commercially and technologically viable. But the conglomerate looks like it will be playing catch-up in streaming markets outside the U.S.
for many years to come.That’s a dreadful blunder for a group that contains the iconic pay-TV brand HBO, and had already started to roll out its own direct-to-consumer service HBO Max.The situation is particularly egregious in the wider Asia region, which is currently the world’s fastest-growing streaming market, but where the new improved WBD-iteration of HBO Max will not be available for another two years.“We plan to launch the [HBO Max] service sequentially starting in the U.S.
next summer. Latin America will follow later in the year, European markets [currently] with HBO Max will follow in early ‘24, with additional launches in key Asia Pacific territories and some new European markets coming later in 2024,” said JB Perrette, CEO and president of global streaming and games for Warner Bros.
Discovery, on a conference call on Thursday, following publication of the merged WBD’s second quarter financial results. The admission that the software on which HBO Max is built is not up to par is woeful.
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