A top whisky expert has slammed a Scottish Government report which described alcoholic drinks as "essentially variations of the same thing".Blair Bowman, a consultant and writer on Scotch whisky, said his colleagues in the industry had been left "absolutely shocked" by the comments.The remarks were published in a consultation paper as SNP ministers consider whether to launch a crack down on alcohol advertising across the country.Health campaigners have long called for an end to brewers and distillers using high-profile sporting and cultural events to market their products.Another option under consideration is a total ban on alcohol promotions in public places - which would prevent drinks being advertised on billboards or at transport hubs.But the language used in the report shocked Bowman who told the Record it risked harming the country's whisky industry.He is now urging members of the public to have their say before the consultation closes on March 9.The report said: "Fundamentally, marketing is about persuasion and aiming to direct people into desired action.
Without branding and other marketing strategies, alcohol products in each beverage sub-sector are essentially variations of the same thing."Bowman said: "I've received messages from contacts of mine in the whisky industry in Japan, China, Australia, Argentina, USA who are all absolutely shocked that the Scottish Government would do something like this to their national drink."They were stunned to read the proposals. "I was shocked by how far the proposals are looking to go.
but I think many distillers and brewers would be deeply hurt to read the part that says that if you remove branding all subcategories of alcohol are essentially the same thing. "That sweeping
Read more on dailyrecord.co.uk
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.