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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Where U.S. Moviegoing Is Strongest In Dire Times

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hollywoodreporter.com

In pre-pandemic times, a PG-rated family comedy starring Robert De Niro would be deemed a bomb if opening to $3.6 million at the domestic box office.

Yet when The War With Grandpa earned just that over the Oct. 9-11 weekend, it was celebrated for coming in ahead of expectations as cinemas struggle to remain open amid the ongoing pandemic and a lack of Hollywood product.

The 101 Studios release overperformed — some thought it might only take in $2 million — in the South and Southeast, were moviegoing has been consistently stable since cinemas began flipping on the lights in late August for Solstice Studios'Unhinged and Warner Bros.'Tenet.

Read more on hollywoodreporter.com
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