Rebecca Rubin Film and Media ReporterAt Flix Brewhouse, a Texas-based luxury movie theater chain, chief revenue officer Chris Randleman is known as Mr.
Sunshine.The past two years and change for the movie theater business haven’t inspired a ton of room for optimism, but Randleman remained convinced that cinemas would rebound to their former glory.Sure, it took longer than he would have hoped, but cash registers are loudly ringing again at Flix Brewhouse’s nine locations across the south.
In June, thanks to “Jurassic World Dominion,” “Lightyear,” “Elvis” and, of course, the enduring hit “Top Gun: Maverick,” the circuit banked its most successful month in company history.“It’s been fantastic,” Randleman says. “We’ve seen not only younger and bigger audiences, but we’ve also seen the return of older crowds,” he adds, citing A24’s “Everything Everywhere All at Once” and “Downton Abby: A New Era” as box office draws, in addition to “Top Gun: Maverick” and “Elvis.” For exhibitors across the country, the encouraging windfall has continued with Universal’s animated “Minions: The Rise of Gru,” Marvel’s “Thor: Love and Thunder” and Jordan Peele’s UFO thriller “Nope.” Impressively, the all-important summer box office has generated $3.027 billion, according to Comscore, putting revenues just 17.5% behind 2019 (the last pre-pandemic popcorn season) and up 134.6% from the same period in 2021.But his upbeat attitude about the theatrical business is about to be put to the test… again.
The major concern for Randleman and fellow movie theater operators? A dearth of big releases to ride out the dog days of summer.“As great as the summer has been, we’re about to hit a lull,” Randleman says. “The problem isn’t that people don’t want to go.
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