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When Elon Met Linda: NBCU’s Yaccarino Pressed Musk About Twitter’s Advertising and Hate-Speech Policies a Month Before He Hired Her as Twitter CEO

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variety.com

Todd Spangler NY Digital Editor In what may have been an highly unconventional job interview, NBCUniversal ad chief Linda Yaccarino hosted a discussion with Elon Musk about Twitter’s content policies and approach to working with marketers at an industry conference one month before Musk announced that he’d hired her as the social network’s CEO.

The April 18 keynote conversation was billed as a talk about Musk’s “Twitter 2.0: From Conversations to Partnerships” at MMA Global’s Possible marketing event in Miami.

Yaccarino told Musk that marketers want “protection for their ad campaigns,” with content moderation policies ensuring that “provocative speech” is properly labeled.

She applauded Twitter’s announcement last month to promote “freedom of speech, not freedom of reach,” under which the company said it will limit the reach of tweets that violate policies concerning hateful conduct and violent speech. “Have you de-risked the opportunity or chance of their campaigns landing in these awful, hateful places?” Yaccarino asked.

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