Smile,” a common word that took on a new, more sinister meaning after the studio’s inescapable, smirk-centric marketing campaign.
The movie became a huge hit, to the tune of more than $200 million worldwide. “We took something normal and made it creepy,” Weinstock says.
The process of naming films is rarely a straightforward assignment. And with the glut of entertainment options vying for viewers’ attention, there’s heightened pressure to come up with something that sticks. “We’re trying to get moviegoers into theaters,” says Jason Cassidy, vice chairman of Focus Features, “and because there are so many choices, there’s a higher premium on that than ever before.
A title that cuts through the noise and even starts a conversation is truly additive.” A good title isn’t going to save an unwatchable movie.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.