Jean Michel Basquiat Tiffany Diamond stars social singer Love Jean Michel Basquiat Tiffany Diamond

What is the controversy around Beyoncé’s Tiffany campaign?

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Jay-Z surprised fans when Tiffany & Co unveiled its latest campaign, “About Love”, starring the couple. Jay-Z and Beyonce star in the “About Love” campaignAt the centre of the campaign is the jeweller’s signature yellow Tiffany Diamond, worn by the “Formation” singer.

Posing in front of a reimaged version of Jean-Michel Basquiat’s “Equals Pi” painting, Beyoncé wears a figure-hugging black dress and sheer black gloves, drawing all attention to the 128.

54-carat rock around her neck. While the image delighted some fans of the couple – it is the first time Beyoncé and Jay-Z have appeared together in an advertising campaign – others flocked to social media to criticise the singer for wearing the jewel.

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