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What Better Ad Trends, Higher Sports Costs Mean for Hollywood Earnings Season

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hollywoodreporter.com

Hollywood's third-quarter earnings season will likely be a case of good news-bad news amid the ongoing coronavirus pandemic, according to Wall Street experts.

TV advertising revenue will again drop compared with the year-ago period, but the decline is projected to be less pronounced than in the second quarter, widely seen as the peak of the ad impact, thanks to the lifting of stay-at-home orders, the return of live sports and a ramp-up in political advertising spending ahead of the elections.

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