first photos emerged from the set of Greta Gerwig’s highly anticipated Barbie film. The global response was one of dizzying delight, with fans speculating that the 2023 flick could reinvent pop culture as we know it, gifting unto us a plethora of memes, catchphrases and – most importantly – iconic looks.
The photos haven’t answered all of our burning questions about the Margot Robbie-fronted feature but they have made one thing crystal clear: smack-you-in-the-face pink is our new summer uniform.
Enter: Barbiecore. Greta Gerwig notwithstanding, this season’s biggest champion of the hue by far has been Maison Valentino, whose Pink PP collection proved not only the colour’s versatility but its immense star power.
Valentino’s AW22 runway showcased everything from fuchsia maxi dresses to tailored suit trousers and marabou feather coats, which have since been seen on everyone from queen of pop Lizzo to the queen of Genovia, Anne Hathaway.
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