Watch Beyoncé’s glitzy disco visuals for ‘Summer Renaissance’ Tiffany & Co. campaign

nme.com:

Beyoncé has shared a short visual for her latest campaign with Tiffany & Co., which is soundtracked by her ‘Renaissance‘ song ‘Summer Renaissance’.The pop behemoth, who last year starred in the jewellery brand’s ‘About Love’ campaign with her husband Jay-Z, appears in the one-minute clip directed by Grammy Award winner Mark Romanek (One Hour Photo, Never Let Me Go) that sees her command a busy downtown nightclub.With the song itself sampling the queen of disco Donna Summer‘s classic ‘I Feel Love’, the video echoes the Studio 54 era as Beyoncé arrives dressed to impress in glitzy threads and jewellery for the ‘Lose Yourself In Love’ Tiffany campaign.Beyoncé initially “decided to lead without visuals giving fans the opportunity to be limitless in their expansive listening journey”, as a press release stated upon the release of her seventh solo album ‘Renaissance’, which dropped in July. “It is a chance again to be listeners and not viewers, while taking in every gem of the pristine production.”Romanek shot the film using a rare 65mm camera as an “exploration of fearless creativity”, Tiffany & Co.

executive vp product and communications Alexandre Arnault told The Hollywood Reporter. “‘Lose Yourself in Love’ embodies the beauty of self-love and empowered elegance,” he added.“Beyoncé is an inspiration to so many because she embodies these qualities.