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WarnerMedia CEO Jason Kilar On Movie Outlook And Adding Cheaper AVOD Tier To HBO Max: “It Turns Out That Most People On This Planet Are Not Wealthy”

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WarnerMedia CEO Jason Kilar expects the upcoming launch of the cheaper, ad-supported version of streaming service HBO Max to unlock new value and boost subscriptions.“It turns out that most people on this planet are not wealthy,” Kilar said during a virtual appearance at Morgan Stanley’s Technology, Media & Telecom conference. “If we can wake up and use price and be able to kind of invent and do things elegantly through advertising to reduce the price of the service, I think that’s a fantastic thing for fans.”Kilar did not provide any new specifics about the ad-supported tier, but he said it is on track to launch later this year.

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