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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Warner Bros Discovery Unveils WBD Stream, A Digital Gateway For Advertisers

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deadline.com

Warner Bros. Discovery announced at its upfront presentation Wednesday the launch of WBD Stream, a new digital video offering bringing together all properties in its portfolio for advertisers.

Available to media buyers in the 2023-24 upfront, the new outlet offers access to the most popular and premium content across WBD’s sports, lifestyle, entertainment and news platforms.

The portfolio also includes including the websites and apps of top brands like Bleacher Report, Food Network, TNT, Animal Planet, ID and HGTV.

WBD Stream is sold separately from advertising for Max anddiscovery+. Through WBD Stream, advertisers can use direct and programmatic marketplace campaigns via mobile, desktop, and connected television, with reach to up to 110 million adults each month. “WBD Stream represents a critical step forward in our journey to provide our advertising partners withsimple, high-quality digital products that reach engaged and passionate audiences, wherever they choose to watch our content,” said Jim Keller, EVP, Digital Ad Sales and Advanced Advertising for WBD. “This offering pairs well for partners advertising across our premium streaming services Max and discovery+ and extends advertisers’ incremental reach to connect with fervent fans who watch their favorite shows, series and sports, again and again.” WBD Stream includes digital inventory from owned and operated sites and apps, as well as through third-party partnerships with the use of dynamic ad insertion.

Read more on deadline.com
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