Warner Bros. Discovery To “Spend Dramatically More” On HBO/HBO Max & “Lock Up” Majority Of Casey Bloys’ Top Team
deadline.comWarner Bros. Discovery is doubling down on HBO and HBO Max.President and CEO David Zaslav revealed that it will “spend dramatically more” on HBO and HBO Max programming this year and next year compared to what it spent in 2021.
Execs, however, declined to give out any numbers.He added that the majority of Casey Bloys’ top team has been “locked up”, although he declined to name any execs.“Quality is what matters.
Quality is what Casey and that team is delivering. It’s the best team in the business. We’re doubling down on that HBO team.
They’re all committed under contract and we’re going to spend dramatically more this year and next year than we spent last year in the year before,” he said.He called Chief Content Officer Bloys a “unicorn”.“The majority of the people on Casey’s team have been locked up, Casey is here for the next five years and we hope longer, He’s truly a unicorn, his ability to relate to talent, to make content better, his leadership, and you see it in in what’s been coming out of HBO, and how it’s affecting the culture and what people were talking about.”He pushed back against rumors that HBO Max would commission fewer series.“There was some buzz today about HBO Max [that] we’re going to start doing less series and our strategy is to embrace and support and then drive the incredible success that HBO Max is having.
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