The APOS conference in Bali ended yesterday after a series of talks from the biggest players in Asia, and the main theme to merge was a cry for collaboration in streaming.
The likes of Warner Bros Discovery, Prime Video, U-Next, Viu and Canal+ all talked up partnerships as a key route to engaging and attracting subscribers during their sessions at the luxurious Ayana Resort in Indonesia.
Gaurav Gandhi, Vice President, Asia Pacific & MENA for Prime Video, told delegates that the APAC region was one where Amazon is at “different stages,” meaning “strategies differ depending on where the journey is.” In a session also including Yosuke Ishibashi, Head of Content for Prime Video Japan, Gandhi talked through Amazon’s path from being a goods provider to a content provider.
He said that in Japan, it was “super important to think about partnership and collaboration.” Among the six key “pillars” of Prime Video Japan was the channels business, which had brought more popular anime platforms on to its service and noted that original manga series adaptation Oshi No Ko had first been released on the service, with its sequels going out theatrically first through a partnership with Toei.
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