Todd Spangler NY Digital EditorWalmart whipped up a new recipe that bakes content, commerce and celebrity into an interactive-video shopping site.The retailing giant on Thursday officially launched Walmart Cookshop (cookshop.eko.com) together with interactive-video company Eko.
The site is stocked with 22 how-to cooking episodes with chefs and celeb hosts, including Sofia Vergara and her son, Manolo (pictured above), Jamie Oliver, Patti LaBelle and Ree Drummond (aka the Pioneer Woman), as well as recipes from BuzzFeed’s Tasty.The videos on Walmart Cookshop lets viewers make certain choices to customize the ingredients in each of the recipes.
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