ViX, Mediapro Studio Banner Series ‘Las Pelotaris, 1926’: Women Pioneers In a Very Modern Gender Struggle
variety.comJohn Hopewell Chief International Correspondent As free-to-air operators’ ratings tumbled last decade, Alex Pina seized the chance to make two YA-targeted shows at Spain’s Atresmedia, firing up their ambitions: “Locked Up” and “Money Heist.” Now Marc Cistaré – a main writer on early Pina shows “Paco’s Men”and “The Boat” over 2005-13 and a scribe on “Locked Up” – has seized another industry opportunity, the strategic co-production alliance between TelevisaUnivision’s ViX streaming service and The Mediapro Studio.
Rolling off the hiked ambitions of Spain’s TV scene after streamer success, he has created“Las Pelotaris, 1926,” which The Mediapro Studio Distribution is bringing onto the market at this week’s MipTV.
A ViX Original, airing from March 10 on its platform as part of its premium offer, the show combines the craft learnt from two decades of writing Spanish prime-time series and the larger canvas, gender focus and artistic boldness of contemporary scripted.
Sold outside Latin America and the U.S. by The Mediapro Studio Distribution, which these days means a lot in terms of profile at Cannes TV markets, the series weighs in as one of the market’s big Spanish-language bets and one of the only big Latin American plays at the MipTV.
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