Vicky Pattison wedding video ‘glamorised smoking’, advertising watchdog says

dailyrecord.co.uk:

A clothing advert filmed on the day of reality TV stars Vicky Pattison and Ercan Ramadan's wedding was banned for glamourising smoking, a watchdog has ruled.Ramadan posted a video on Instagram on October 3 promoting Endrick Clothing - which he is the director of - showing him and seven groomsmen with cigars with the caption “La Familia (black heart emoji) Groom & Groomsman suited by @endrickclothing”.The same video was shared by Geordie Shore star Pattison, 37, who has 5.5 million followers, on October 11.

The Advertising Standards Authority (ASA) upheld two complaints about the video, one saying it glamorised smoking and another about it not being clearly marked as an “ad”.It said: “While we acknowledged the ad was for menswear products, we considered that the ad’s principal focus was on smoking and that it was depicted as an enjoyable group activity.

We considered that the use of slow motion, the formal setting and the jazz-style music added to the stylised and aspirational tone.“We considered that the video presented smoking in an appealing manner and suggested that it was part of a glamourous and aspirational lifestyle.

For that reason, we concluded that the ads were irresponsible.”Get the latest news sent straight to your messages by joining our WhatsApp community today.You'll receive daily updates on breaking news as well as the top headlines across Scotland.No one will be able to see who is signed up and no one can send messages except the Daily Record team.All you have to do is click here if you're on mobile, select 'Join Community' and you're in!If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'.We also treat our community members to special offers, promotions, and