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ViacomCBS Overhauls Film Strategy With New Theatrical Windows, Epix Pact

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variety.com

Paramount Plus streamer.In conjunction with ViacomCBS’ investor presentation today, Paramount Pictures will disclose that it is experimenting with a shorter exclusive exhibition window for theatrical releases.

Instead of the traditional 90 days between theatrical release and the first home entertainment availability, Paramount will look to a 30-day frame for most titles and a 45-day theatrical window for tentpole titles including the upcoming “Top Gun: Maverick.” That’s in keeping with moves by rival studios to shakeup the status quo of the three-month wait that has frustrated studio leaders for so long.

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