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Viacom CBS Streaming Exec on How to Navigate Massive Paramount+ Content Library

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hollywoodreporter.com

On the surface, there seems to be little connecting Tom Ryan's current role supervising ViacomCBS' streaming strategy with his past stints as chief music officer at CD compilation startup Cductive or CEO of graphic T-shirt retailer Threadless.

But the New York native says each job has given him an opportunity to curate a personalized experience for his customers. "I am very interested, borderline obsessed, with this concept of programming to people to make it easier for them to find the things that they want," Ryan says. "The internet is such a powerful medium, but it becomes paralyzing for a lot of people because they don't know where to look." Ryan, 51, and his team have their work cut out for them, helping viewers sort through the.

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