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Vanessa Hudgens and Madison Beer’s New Skincare Line Removes the ‘Guesswork’

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The start of something new! Vanessa Hudgens and Madison Beer may seem like an unlikely duo, but the two stars have teamed up to create a very science-y skincare line, KNOW Beauty, which launched on Tuesday, June 22.

Before we get into the product of it all, we’re sure there’s a little head scratching going on about how this partnership even came to be.

Here’s the deal: Hudgens’ younger sister, Stella, is “close friends” with Beer. And long story short, the two stars were frustrated with the “trail and error” that goes into curating an effective, easy skincare routine and wanted to start their own line.

But celebrity beauty brands are a dime a dozen and slapping their name on a jar wasn’t in the cards. So, they teamed up with Harvard-trained

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