Upfront Week 2022 Presentation & Party Schedule: Portfolio Pitches, Fewer Parties & Jimmy Kimmel
deadline.comEmerging from the long shadow of Covid, we are headed into what traditionally has been known as broadcast upfront week, a ritual dating back to the three-network days and centered on the annual fall release of new car models.
The moniker is less apt than ever this year, with the CW as the only broadcast network doing a standalone event; the others all are part of corporate portfolio presentations.
Warner Bros Discovery CEO David Zaslav, the architect of the Discovery-WarnerMedia $43 billion merger, is expected to take the stage and make the case for the combined entity.
One more recently merged entity, TelevisaUnivision, will make its upfront debut. Additionally, a newfronter, YouTube, has elbowed its way in with a breakfast and its Brandcast extravaganza.After reaching a peak about four years ago, the party portion of upfront week has slimmed down dramatically.
Read more on deadline.com