ViacomCBS chief Bob Bakish touted the century-old roots of the company across film, TV and now streaming in setting the agenda for the reformulated Paramount+.“We know how to make hits,” he declared. “ViacomCBS has been and remains a consistent hitmaker, across genres, across demographics, across formats and across platforms.”The executive delivered introductory remarks toward the top of the company’s virtual pitch to investors.
Paramount+, formerly CBS All Access, will go live in the U.S. and Latin America next Thursday, eventually reaching other corners of the world.CBS and Viacom, which share a controlling shareholder in National Amusements, formally merged in 2019 and have been plotting a new streaming course ever since.
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