Brian Steinberg Senior TV EditorThe media industry’s go-to authority for measuring audiences acknowledged on Friday that the recent coronavirus pandemic bent its yardstick, but maintains nothing is broken.Nielsen, under fire from the TV networks that depend on it to count the audiences for which advertisers pay, says pandemic conditions resulted in a smaller panel of consumers it relies on to monitor TV viewing, but believes the trends it chronicles during 2020 remain viable. “What we have seen is that the decline in linear is definitely increasing,” Mainak Mazumdar, Nielsen’s chief data and research officer, says in an interview.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.