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Ubisoft to move away from AAA games for “high-end free-to-play” titles

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Ubisoft has revealed plans to pivot away from AAA video games in favour of “high-end free-to-play” titles.During an earnings call on Tuesday (May 11), Ubisoft chief financial officer Frederick Duguet discussed the company’s game development and release strategy moving forward.

He said that the company will be moving away from its traditional strategy of releasing a handful of premium games a year as part of its evolving content creation plans.“In line with the evolution of our high-quality line-up that is increasingly diverse, we are moving on from our prior comment regarding releasing 3-4 premium AAAs per year.

It is indeed no longer a proper indication of our value creation dynamics,” Duguet said, per VGC. “Additionally, we are building.

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