Patrick Frater Asia Bureau Chief U.S. film and television content captures 30% of viewing time in key Asia-Pacific territories, according to a new research report by consultancy Media Partners Asia.
Korean product takes 40%. The study “U.S. Content in the Asia Pacific” tracked the video consumption behavior between January and March this year of some 40,000 consumers in ten Asia-Pacific markets: Australia, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.
Australia, a $2.2 billion SVOD market, exhibits the highest reliance on US entertainment with 72% of measured SVOD viewership, followed by Singapore, Malaysia, and the Philippines where U.S.
content accounts for 40-50% of viewership on average, with Indonesia close behind at 35%. In two of Asia’s major SVOD markets – Japan and Korea, worth an aggregate $5.5 billion – U.S.
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