Twitter US Ad Revenue Down 59% From April 2022 (Report)
thewrap.comNew York Times. The presentation noted that falling short of weekly sales projections was a regular occurrence.Twitter’s ad sales staff attributed the lacking figures to multiple causes, including gambling and marijuana ads, as well as an uptick in hate speech and pornography on the platform.
According to documents and several former and present Twitter employees, the aforementioned lackluster sales performance is set to continue for some time, with the company forecasting June U.S.
ad revenue will be down by a weekly minimum of 56% compared to last year.The internal financial figures exist despite current Twitter CEO Elon Musk saying “almost all advertisers have come back or said they are going to come back” in an interview with the BBC.
There’s also evidence some advertisers are not coming back, such as Ben & Jerry’s, which recently announced it was done with paid ads on Twitter until further notice due to toxicity both from Twitter as a platform as well as Musk himself.A spokesperson for Twitter didn’t immediately respond to TheWrap’s request for comment.This is the financially troubled landscape incoming Twitter CEO Linda Yaccarino will have to contend with.
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