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Twitter Previews ‘Super Follows,’ Which Will Let Users Charge for Exclusive Content

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variety.com

Todd Spangler NY Digital EditorAhead of its analyst day presentation, Twitter outlined an ambitious plan to double annual revenue by 2023.

Most of that will continue to come from advertising — but the social network also is looking to generate subscription revenue.One of the forthcoming subscription products: “Super Follows,” a program that will let individual users and publishers earn money from followers who pay them by offering exclusive content.

The company’s presentation showed an example of a Super Follow account charging $4.99 per month. It’s conceptually similar to how Patreon works, while other platforms like YouTube and Facebook have added subscription options to give perks to their paying fans.“Exploring audience funding.

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