Brian Steinberg Senior TV EditorThey don’t need pro golfers to keep the celebrity “Match” going over at Turner Sports.In the first edition of the golf event to take place under the corporate aegis of the newly-merged Warner Bros.
Discovery, four legendary NFL quarterbacks will take to the links on June 1 in a two-on-two competition that is, once again, sponsored by Capital One and broadcast on the cable network TNT.
Tom Brady and Aaron Rodgers, who competed against each other last year, will team up and square off against Patrick Mahomes and Josh Allen in a 12-hole challenge at the Wynn Las Vegas.Originally launched in 2018 as a pay-per-view event, “The Match” represents a bid by Turner, which has historically kept one of the smaller sports-rights portfolios among U.S.
media companies, to expand without having to rely on traditional sports leagues. Rights fees for TV sports have grown beyond exorbitant, and media giants like Fox and NBCUniversal have placed new scrutiny on the return they get from sports investments.
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