‘TMNT: Mutant Mayhem’ Is the Latest Tentpole to Opt for a Wednesday Opening
thewrap.comParamount will open Nickelodeon’s “TMNT: Mutant Mayhem” not on Friday, August 6 but on Wednesday, August 4. It’ll still go head-to-head with Jason Statham and Wu Jing’s “The Meg 2: The Trench” opening that Friday.
Moreover, it still won’t get any Imax or PLF screens even for those first two days since those auditoriums will be going to Chris Nolan’s “Oppenheimer” or (if circumstances justify it) Greta Gerwig’s “Barbie” or Disney’s “The Haunted Mansion.” However, it’s the latest big theatrical release to opt for an extended Wed-Sun weekend instead of a conventional Fri-Sun debut.
Universal’s “The Super Mario Bros. Movie” decided to open two days early and ended up with a $146 million Fri-Sun frame and a $204 million Wed-Sun debut.
Does that mean the film might have nabbed the first $200 million animated opening weekend had it opted for a conventional Fri-Sun frame?
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