Michael Schneider Variety Editor at Large“Ratatouille: The TikTok Musical” began life as a video by user Emily Jacobsen, who performed an ode to Remy the rat from the animated Disney film.
Soon, other TikTok users joined in — most notably, Daniel Mertzlufft, who gave Jacobson’s song the full Alan Menken treatment, complete with orchestra score and 20 vocalists.
As this started to become a phenomenon on the platform with hundreds of millions of views, TikTok staffers noticed it and decided it might be an opportunity to try out a long-form project via the site’s live feature. “We reached out to The Actors Fund, [Broadway production company] Seaview and TodayTix and said, we’ve got an idea: We could develop a ‘Ratatouille’ musical that could.
Read more on variety.com
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