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“This Is Not Your Father’s Viacom, Or My Father’s Either” – Shari Redstone At Paramount+ Unveiling

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deadline.com
deadline.comdeadline.com:

Shari Redstone, chair of ViacomCBS, stepped out out in force Wednesday, announcing that the company about to be discussed for the next three hours “is not your father’s Viacom.

And it’s not my fathers’ either.”Redstone was kicking off a streaming event months in the making ahead of the launch of Paramount+ on March 4 that the company hopes will nudge it into the streaming big leagues in a very crowded field.

She echoes her famous father that “content is king” and promised to meet consumers where and when they want to view it.It was one of Redstone’s first major appearances since Viacom and CBS merged in late 2019, for the second time.

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