Once in a while a beauty product will come along that makes huge waves on social media. Last year it was the “miracle” Peter Roth Thomas eye bag-busting cream.
Before that it was the turn of Dior’s Lip Glow Oils, which became an obsession among the Gen-Z generation. Now, it’s Jones Road’s new What The Foundation Tinted Moisture Balm – a balm-meets-foundation formula promising buildable, blurring and skin-perfecting coverage.
If you haven’t heard of Jones Road before, it’s the brainchild of makeup artist Bobbi Brown, who started the brand after parting ways with her namesake company.
Jones Road launched less than a year ago, but it’s making headlines now thanks to one very divisive foundation. The What the Foundation balm has found itself at the centre of a TikTok debate.
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