‘The Woman King’ Notches A+ CinemaScore & Heads For $18M Opening – Saturday Box Office Update

deadline.com:

Saturday AM Update: TriStar/eOne’s The Woman King is coming in higher than expected with a $18M opening boosted by lively word of mouth with an A+ CinemaScore and a massive 95% positive on Comscore/Screen Engine’s PostTrak.

Friday, including $1.7M previews, came in at $6.8M.Comping this Black female epic to previous Hollywood titles was a challenge, but that’s also what made the project extremely appealing; the fact that there’s been nothing else like that as TriStar Boss Nicole Brown said at TIFF last weekend.

Some were guessing that Harriet ($11.6M) and Davis’ Widows ($12.8M) were the right comparisons, but even going back to Thursday previews, Woman King has already bested those numbers.

No theatrical window has been indicated yet for the Gina Prince-Bythewood directed movie which indicates Sony’s commitment for the long haul theatrically for this movie during awards season.Should this Viola Davis produced and starring vehicle go higher will hinge on business tonight and even Sunday’s when Sony is expecting the churchgoing demo to head to cinemas.As expected women are the majority at Woman King at 60% with 58% over 35 and 39% over 45, another promising sign for an older demographic that was reluctant to head out during the height of the pandemic.