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The Who announce new charity partnership with Heinz to celebrate ‘The Who Sell Out’

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The Who have partnered with Heinz for a new charity venture to celebrate the upcoming reissue of the band’s 1967 concept album ‘The Who Sell Out’.The record’s original artwork featured frontman Roger Daltrey sitting in a bathtub filled with Heinz beans, while the second track on the LP was titled ‘Heinz Baked Beans’.With an expanded, super deluxe edition of ‘The Who Sell Out’ set for release on April 23, The Who have partnered with Heinz to launch a new collaborative and limited edition set of ’Beanz Meanz The Who’ baked beans cans.In the UK, Heinz are selling 1,967 415g cans – with Daltrey and guitarist Pete Townshend personally hand-signing 50 cans – with all net proceeds being donated to Magic Breakfast and the Teenage Cancer Trust.

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