‘The Only Way Is Essex’ Indie Lime Pictures Unveils Chief Creative Officer For Unscripted
deadline.comThe Only Way is Essex indie Lime Pictures has unveiled UK entertainment vet Mirella Breda as its Chief Creative Officer, Unscripted.
Breda, Escape to the Chateau indie Two Rivers Media’s Head of Entertainment, joins in the newly-created role, which was revealed last month following the departure of Lime’s Sarah Tyekiff and decision by the All3Media-backed indie to forge popular factual division with All3Media stablemates Lion Television and Wise Owl Films.
Lime produces reality hits such as The Only Way is Essex and Geordie Shore and scripted shows including Hollyoaks and Free Rein.
Breda, whose past credits include Big Brother, Stars in Their Eyes and Tenable and is a former MD of Big Brother producer Initial, will oversee the division that will forge popular factual shows for the domestic and global market.
Read more on deadline.com