The Letterboxd Story: A Site For Film Lovers & Film Listers Giving Indie Distributors A Hand – Specialty Preview
deadline.comA New Zealand-based platform where fans track, review and share lists of movies old and new is an increasingly influential marketing tool for specialty film with budgets tight and audiences harder to reach.Letterboxd, founded as a passion project by Auckland tech entrepreneurs Matthew Buchanan and Karl von Randow just over a decade ago, recently passed 6.5 million members, with 40-50% in North America followed by the U.K., Europe and breakout markets including Brazil, India, Australia, Indonesia and the Philippines.
It has 4.4 million monthly visitors and 800 million monthly page views.Since launch, users have logged a whopping 1 billion films they’ve seen, put 300 million films on watchlists and posted 76.8 million reviews.
Average time spent per visitor per month across web and app is about 40 minutes.Letterboxd has been profitable since 2019, which is “source of immense pride,” Buchanan tells Deadline.
The founders early on declined venture capital backing, he said, to be able grow the service at a pace they were comfortable with.
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