Cynthia Littleton Business Editor“Halo” is a hit built for the future of TV.The Paramount+ drama-fantasy series based on the enduring video game franchise has done its job domestically for the streamer: It ranks No.
2 to “Yellowstone” prequel “1883” as the streamer’s most-watched original series on Paramount+, and it fueled sign-up activity for weeks around its March 24 debut.But Paramount Global’s real payoff for investing nearly $10 million an episode on the series is just starting.
Halo, a Microsoft-owned franchise with 21 years and counting of storytelling history, has been a cornerstone of the international rollout strategy for Paramount+ that has picked up speed this year.The well-known title has built-in awareness around the world, which is invaluable for a new service trying to break through with original programming.
In the U.K., Paramount Global made the decision to preview the first episode of “Halo” on Channel 5, its wholly owned broadcast outlet, with some promotional fanfare on June 22 to whet the appetite for the series and raise awareness for the launch of Paramount+ in the U.K. “Halo,” which has already been renewed for Season 2, arrives as Paramount Global is still in the early stages of building out its streaming arm as a service with worldwide reach.
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