The Bleached Eyebrows Renaissance Is Upon Us

glamour.com:

: They're contentious and controversial, but very much trending. Consider all the A-listers who have worn the look this year, like Kendall Jenner—who —, , and , as well as ,  , and Amelia Gray who just walked the 2022 catwalks with the style.Most notably, however, was Kim Kardashian (of course): The founder bared bleached brows and an prompting yet another surge of interest in the edgy trend.

In fact, according to , web searches for bleached brows more than doubled after Kardashian posted the picture to social media, while “bleached eyebrows,” “bleached brows,” and hashtag #bleachedbrows have amassed a combined 515 million views on TikTok.Translation?

Bleached eyebrows aren't going anywhere anytime soon, so here's everything you need to know about the trend.This content can also be viewed on the site it from.This content can also be viewed on the site it from.Celebrities and designers are clearly loving the , but why is it blowing up right now?

According to celebrity eyebrow specialist , the fad is yet another evolution of the '90s and Y2K aesthetic. “People are looking backwards as they are moving forward, and people are willing to take more risks these days,” Healy tells Glamour.“In this world where we are trying to crawl out of the pandemic, people want to experiment with their looks and reinvent themselves with something fresh and new,” Healy continues. “It’s also a very fashion-focused look, and while it can be difficult to pull off, people are ready to take a bold stride and really step outside the box." Healy also explains that the look was inspired by the runway—where it clearly —and .If you're feeling inspired, please know that brow experts universally suggest against bleaching your own brows: You should see a.