The best Super Bowl 2023 commercials: The top ads, according to experts
nypost.comFox charged up to $7 million for a 30-second slotand big brands splashed the cash in the hopes of creating TV gold. But while a captivating commercial can be an invaluable investment, it’s hard to pull off given that around 100 million Americans are watching critically and closely. “Super Bowl Sunday means we get to watch great ads with football breaks in between,” Lucas Bongioanni, executive creative director at the community (yes, it’s lowercase on purpose) agency, told The Post of the fervor for the commercials.
The ad exec said companies have often relied on big names and nostalgia in order to make a memorable ad — and 2023 was no different.
But with the COVID-19 pandemic finally in the rearview mirror, Bongioanni also noticed that many of this year’s best commercials came from software and streaming companies and appeared optimistic about the days ahead.“This year felt like half was nostalgia and half was more future-facing,” he declared. “Newcomers and veteran brands both went big.”Below, Bongioanni and other high-powered creatives give their picks for the best ads of 2023 — and call out the commercials that failed to fire.
While the Kansas City Chiefs were victorious over the Philadelphia Eagles 38 – 35, Netflix and General Motors may have been the real winners.
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