Even with one fewer show on the Broadway boards, and overall attendance at the 33 productions down a smidge from the previous week, Broadway box office was up 22% during Thanksgiving week, scoring a plump $37,475,773 due to plumper holiday ticket prices.
Not coincidentally, average ticket price was up 22% from the previous week, hitting $144.53 (compared to $118.45 for the week prior to Thanksgiving).
Broadway attendance doesn’t typically skyrocket over the Thanksgiving holiday – that comes later, with Christmas and New Year’s – and 2022 was no different.
Attendance for the 33 shows held steady from the week before, with the jump in receipts largely attributable to higher ticket prices.
Read more on deadline.com
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