The Thanksgiving stretch is delivering an unprecedented estimated $422M at the domestic box office. AMC Theatres CEO Adam Aron says that this weekend is “a national phenomenon” when it comes to moviegoing.
That Wednesday through Sunday tally for all movies breaks the previous Thanksgiving record for all titles from 2018 when Ralph Breaks the Internet drove the marketplace to a $315.6M total.
Distribution sources always felt we were in for an enormous moviegoing rebound in the post Covid-post strikes era fueled by the massive want-to-see of Disney’s Moana 2, and the second weekends of Universal’s Wicked and Paramount’s Gladiator 2.
For those keeping track, the 10-day box office since Friday, Nov. 22 when Wicked and Gladiator 2 opened is bound to gross a huge $681.5M.
Read more on deadline.com
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