CRAVITY drop energetic single ‘Party Rock’ and talk building “intimacy with our fans”
CRAVITY have released a spirited music video for ‘Party Rock’, a new single from their fourth mini-album ‘New Wave’.The funky pop-rock title track, one of six songs on the mini-album, was released on September 29 alongside a music video.In the video, the group manage a store and then break into ‘Party Rock”s energetic choreography. They play board games after the first chorus and dance with gusto till the song ends.“Break it down / Just for today, have fun and break free / Go-gotta get down to this beat / Nothing can never bring me down, yeah / No interruption can kill my vibe, yeah,” they declare.The nine-member Starship Entertainment boyband – consisting of leader Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung and Seongmin – tell NME the energetic ‘New Wave’ is connected to a previous concept from ‘Adrenaline’, off ‘Liberty: In Our Cosmos’, the album they released in March.In the teaser concept video for ‘New Wave’, the group appear in school uniforms in the beginning and swap them out for stylish outfits at the end.